mōmi baby + CCC

Challenge:
Momtech (mōmi baby) sought to strengthen its lifecycle marketing performance across automated flows and campaign sends. The brand’s existing automations had plateaued, with limited segmentation depth and inconsistent message cadence. As Momtech prepared to scale its post-purchase experience and expand its community engagement, they partnered with Cordero Consulting Co. (CCC) to modernize lifecycle strategy and improve efficiency across triggered revenue programs.

Solution:
CCC restructured Momtech’s entire lifecycle foundation under the new momi 2.0 automation framework. This included rebuilding the Welcome, Abandoned Cart, Checkout, Cross-Sell, and Post-Purchase flows with refreshed creative, optimized delivery timing, and clearer differentiation between promotional and transactional content. CCC also streamlined campaign cadence around key intent-driven moments—like Parents’ Day, Breastfeeding Awareness, and product restocks—balancing frequency with engagement. Within 90 days, CCC increased attributed lifecycle revenue by 87%, growing automated email conversions by 104% and campaign revenue by 157.7%. Open rates improved to the 79th percentile benchmark, and revenue per recipient rose 54% across triggered sends. The new structure established measurable gains in both retention velocity and engagement quality, setting up scalable growth for the next phase of audience segmentation and SMS expansion.

Results:

• 87% lift in total attributed lifecycle revenue

• 104% increase in automated email conversions

• 157.7% increase in campaign-driven revenue

• 54% higher revenue per recipient across flows