Let the data fight your battles for you. As long as you are working with genuinely actionable and real-time data, trust in it. Act accordingly to the data you collect without constantly second guessing yourself.

What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts.

We're live from eTail West chatting with Tommy Lamb and Mary Grace Tift from WITHIN about the return to live conference experience, the customer journey, and analyzing the main areas of Etail West the X-Factor way. Tune in now!