get to know cordero & tommy lamb
The name “Cordero” comes from founder Tommy Lamb’s last name, translated into Spanish. It first appeared in sunny Palm Springs as Casa Cordero — a mid-century modern vacation rental designed to elevate the guest experience. What started as side project quickly became a creative outlet for building immersive environments. Whether guests were booking a weekend getaway or solo sabbatical, the goal is the same: rest, recharge, and remember…
Intention shapes experience
From there, Cordero expanded beyond walls and rooftops — into consulting, creative, and customer experience strategy. Today, Cordero is a partner to brands across retail, lifestyle, tech, and mission-driven industries. We bring a hospitality mindset into every interaction: design with care, show up with clarity, and always make it personal.
Tommy Lamb brings nearly two decades of experience at the intersection of brand, lifecycle, and loyalty. He’s led performance marketing and CRM programs for some of the world’s most recognizable companies — always with an eye on connection, community, and conversion.
Tommy Lamb is a lifecycle retention expert who’s driven multi-channel growth for global platforms and challenger brands alike. At Change.org, he led global lifecycle strategy, boosting engagement by 35%, implementing AI personalization across 20+ markets, and setting accessibility-first content standards.
Previously at Common Thread Collective, he scaled retention from scratch—delivering +134% revenue and +156% profit—supporting brands like Plunge, Riddle, Jaxxon, and Skullcandy. He’s also consulted with Columbia Sportswear on RFPs, platform migration, and automated retention strategy.
Earlier, Tommy was VP of Owned & Earned at Within, growing lifecycle (+77%), affiliate (+63%), and SEO (+50%) channels for PacSun, Virgin, and others—while maintaining top-tier team and client retention.
His resume also includes The RealReal, Sephora, Techstyle (Savage X Fenty), Teleflora, Dermstore, and Lucky Brand.
He holds an MBA from Pepperdine and triple Bachelor’s degrees in Marketing, Management, and Economics from Westminster University.
With a sharp personalization strategy, Tommy helped us hit 100% YoY comp, and his roadmap delivered 85% incremental revenue across our CRM efforts.
- Sephora
