design with intention • build to last
Cordero began as a place.
Casa Cordero—a mid-century retreat in Palm Springs—was built around one idea: intention shapes experience. Whether it was a weekend escape or a solo reset, the goal was simple—create spaces people remember.
That mindset became the business.
Today, Cordero partners with brands across retail, lifestyle, tech, and mission-driven industries to design customer experiences that build trust, loyalty, and long-term value. We bring a hospitality lens to everything we do: thoughtful design, clear decisions, and experiences that feel personal—especially when things don’t go perfectly.
Cordero is led by Tommy Lamb, a lifecycle retention expert with 15+ years driving growth for global platforms and challenger brands. At Change.org, he led global lifecycle strategy, increasing engagement by 35%, rolling out AI personalization across 20+ markets, and setting accessibility-first content standards.
Previously, he built and scaled retention programs delivering triple-digit revenue and profit growth, supporting brands including Columbia Sportswear, PacSun, Riddle, Skullcandy, and Savage X Fenty. His background spans ecommerce, marketplaces, and subscription models, with deep experience across email, SMS, loyalty, and automation.
MBA, Pepperdine.
Triple Bachelor Degrees in Marketing, Management, and Economics, Westminster University.
With Tommy, you get a customer-centric, data-driven leader with 15+ years of experience building and scaling retention, recovery, and loyalty programs across complex e-commerce and marketplace platforms.
Proven at increasing customer trust, lifetime value, and repeat behavior by diagnosing the full customer journey and translating insight into scalable policy, automation, and product-adjacent solutions.
Experienced partnering with Marketing, Product, Finance, Operations, and Compliance to justify retention investments, improve ROAS and ROI, and balance customer protection, business performance, and operational efficiency at scale.
With a sharp personalization strategy, Tommy helped us hit 100% YoY comp, and his roadmap delivered 85% incremental revenue across our CRM efforts.
- Sephora
