Weber Grill + CCC

Challenge:
Weber struggled to increase clicks and conversions through their brand email templates. CCC aimed to influence positive net database growth at scale and amplify revenue generation attributed to email marketing.

Solution:
CCC conducted a channel audit, built custom-branded email templates, and actively managed campaigns to increase conversion rates. By optimizing creative templates on Weber’s site, CCC made data-driven decisions to maintain open rates while increasing conversions.

Results:

  • 73% increase in total orders

  • 31% increase in click-through rate

  • 41% increase in revenue in Q1-Q2 2021

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