Weber Grill + Cordero

Template Optimization Drives +41% Revenue Growth

Challenge:
Weber Grill struggled to increase click-through and conversion performance from its brand email templates at scale. While email was a meaningful channel, existing creative limited engagement and downstream revenue impact. Weber partnered with Cordero to drive positive net database growth and materially increase revenue attributed to email marketing without sacrificing deliverability or open rates.

Solution:
Cordero conducted a comprehensive email channel and creative audit, then rebuilt Weber’s email foundation to improve both engagement and conversion efficiency.

Key initiatives included:

  • Designing and deploying custom-branded email templates optimized for clarity, hierarchy, and conversion.

  • Actively managing campaigns to test and refine creative, layout, and calls to action.

  • Optimizing on-site creative alignment to ensure a consistent experience from inbox to landing page.

  • Making data-driven tradeoffs to maintain open rates while increasing click and conversion performance.

Results:

  • 73% increase in total orders

  • 31% increase in click-through rate

  • 41% increase in revenue in Q1-Q2 2021

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