Playboy + Cordero

Audience-Led Strategy Drives +181% Revenue Growth

Challenge:
Playboy needed to significantly improve email engagement and conversion performance as the brand pivoted to attract a Gen Z audience. Existing email programs lacked the segmentation depth and creative differentiation required to resonate with new customer cohorts. Playboy partnered with Cordero Consulting Co. to maximize the email channel through advanced audience strategy, lifecycle optimization, and integrated campaign execution.

Solution:
CCC’s Lifecycle Marketing team rebuilt Playboy’s email program around audience-first segmentation and modular execution.

Key initiatives included:

• Introducing deeper audience segmentation to identify new customer categories and behavioral cohorts.

• Designing and coding bespoke email templates for each segment with optimized creative, copy, and modular content.

• Optimizing send-time strategy and content hierarchy to improve engagement across cohorts.

• Aligning email campaigns with broader marketing initiatives to drive cross-channel consistency and campaign synergy.

This approach ensured email content was relevant, scalable, and aligned to the brand’s Gen Z growth strategy.

Results:

• 181% MoM increase in email revenue

• 20% increase in email conversions

• 92% increase in traffic generated by email

• 42% database growth in the first 90 days