mōmi baby + Cordero
Lifecycle Rebuild Drives +87% Revenue Growth in 90 Days
Challenge:
Momtech (mōmi baby) sought to strengthen lifecycle marketing performance across both automated flows and campaign sends. Existing automations had plateaued, with limited segmentation depth, inconsistent cadence, and blurred lines between promotional and transactional messaging. As the brand prepared to scale its post-purchase experience and community engagement, it needed a modern lifecycle foundation capable of driving incremental revenue efficiently.
Solution:
Cordero Consulting Co. rebuilt mōmi baby’s lifecycle program under a mōmi 2.0 automation framework, designed to improve clarity, relevance, and scalability.
Key initiatives included:
Rebuilding Welcome, Abandoned Cart, Checkout, Cross-Sell, and Post-Purchase flows with refreshed creative and optimized timing.
Establishing clear separation between promotional and transactional messaging to reduce fatigue and improve intent alignment.
Streamlining campaign cadence around high-intent moments such as Parents’ Day, Breastfeeding Awareness, and product restocks.
Optimizing delivery, sequencing, and content hierarchy to balance engagement with revenue efficiency.
This approach created a cleaner lifecycle system with measurable performance lift across both triggered and campaign-driven sends.
Results:
87% lift in total attributed lifecycle revenue within 90 days
104% increase in automated email conversions
157.7% increase in campaign-driven revenue
54% higher revenue per recipient across lifecycle flows
Open rates improved to the 79th percentile benchmark, reinforcing gains in engagement quality