Innovo + Cordero

Lifecycle Modernization Drives +166% Conversion Growth

Challenge:
Innovo aimed to materially increase email opt-ins, engagement, and revenue by future-proofing its lifecycle and retention strategy. Existing email efforts lacked orchestration across acquisition, automation, and campaigns, limiting scalability and efficiency. Innovo partnered with Cordero to build a cohesive retention engine capable of driving sustained, next-level growth.

Solution:
Cordero’s lifecycle and retention team conducted a comprehensive audit and optimization of Innovo’s email ecosystem, focusing on both performance and scalability.

Key initiatives included:

  • Auditing and restructuring email campaigns and lifecycle flows to improve efficiency.

  • Optimizing email creative, headlines, and content hierarchy to drive engagement.

  • Testing and refining modal pop-ups and opt-in experiences to accelerate list growth.

  • Improving send-time strategy and automation workflows through structured A/B testing.

  • Applying continuous test-and-learn optimization across all key email elements.

Results:

  • 64% YoY increase in email revenue

  • 90% YoY increase in engagement

  • 40% increase in opt-in rate in the first three months

  • 166% increase in conversions (US and UK)

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