Corkcicle + CCC

Lifecycle Optimization +57% Revenue Efficiency Gains

Challenge:
Corkcicle struggled to meet industry benchmarks with its email campaigns despite having basic automated email sequences in place. Corkcicle turned to CCC’s lifecycle team for expert insights and execution of its email campaigns.

Solution:
CCC’s lifecycle team audited Corkcicle’s email program by A/B testing automated and campaign-specific email flows. CCC elevated the level of segmentation of Corkcicle’s email lists to send more personalized messaging. The team also optimized send times, navigation bars, and subject lines to generate higher user engagement.

Results:

• 57% lift in email RPM

• 32.6% increase in welcome flow revenue

• 54% increase in channel engagement

• 33% increase in conversion in 90 days