Playboy + CCC

Challenge:
Playboy wanted to boost the impact of their email programs in both engagement and conversion metrics as the brand pivoted to target Gen Z. Playboy sought CCC for expert guidance on email channel maximization, holistic marketing integration, and campaign synergy.

Solution:
CCC’s Lifecycle Marketing team increased layers of segmentation to discover new categories of customers. CCC built and coded emails from the ground up for each new audience segment with optimized creative, copy, send-time, and modular content.

Results:

• 181% MoM increase in email revenue

• 20% increase in email conversions

• 92% increase in traffic generated by email

• 42% database growth in the first 90 days