Innovo + CCC

Challenge:
INNOVO wanted to substantially increase its email opt-ins, engagement, and revenue by future-proofing its lifecycle and retention strategy. INNOVO sought CCC’s help to create an orchestrated retention engine to drive next-level growth.

Solution:
CCC’s lifecycle and retention team audited INNOVO’s existing email marketing campaigns to increase performance and efficiency. CCC optimized email creative, modal pop-ups, automation workflows, headlines, send times, and other email elements through A/B testing.

Results:

• 64% YoY increase in email revenue

• 90% YoY increase in engagement

• 40% increase in opt-in rate in the first three months

• 166% increase in conversions (US and UK)